Immersive House - City Tetfest Pavilion

City Tet Fest is envisioned as a contemporary cultural playground—where shifts in art, technology, and popular culture meet. Developed by 324Praxis as a temporary structure for the festival, “Immersive House” operates simultaneously as an architectural experiment, exploring how built form can cultivate new relationships between people, landscape, and art.

The project is composed of boundaries made as thin as possible, forming an abstract threshold. From the outside, the structure appears detached from its surroundings; yet once inside, visitors quickly sense how the interior world is continually extended through slivers of light, gaps, and movements from the landscape beyond. A fleeting but palpable connection emerges between the interior and exterior—an oscillation where both realms coexist.

Though its geometry suggests a logical and neutral reading of the site, Immersive House is in fact designed entirely from the perspective of the walker. Every turn, shift, and frame is shaped for a person moving within the space, allowing the body to define its own rhythm. That bodily rhythm, in turn, ignites a rhythm of thought: to walk through a physical environment is also to traverse an inner landscape. Ideas surface as if they had long existed, waiting only for one’s steps to reveal them.

The initial brief called merely for a “container” for digital art—a dome or a box where audiences would stand still for 5–10 minutes while images enveloped them. Instead, 324Praxis expanded the premise: movement became a critical variable. By allowing viewers to walk, each person encounters the artwork through a path uniquely their own.

Visual experience thus shifts from being a final destination to becoming an extension of a physical journey already set in motion. The project develops the idea of a linear passage—highlighting walking as a form of artistic practice, where audio-visual technology constructs a “parallel reality” that complements the tactile presence of each step.

At night, Immersive House transforms into an electronic landscape—light, sound, and image generating an alternate layer of reality, reminding us that contemporary culture is constantly evolving through new materials and modes of perception.

The overall form symbolizes the many trajectories of people and cultures that have passed through this land. By establishing an open space for gathering, the project imagines the possibility of reconstructing an ideal place—one where diverse identities intersect to share a common experience.

Amid the countless routes of urban life, Immersive House invites focus and mindfulness: a moment to explore, decode, and sense creativity within one’s own footsteps.

Ultimately, the work reflects the idea that the material world around us is the product of an ongoing cultural evolution—and that we, as individuals, are continually walking through this ever-shifting landscape.